WILDE by Oscar

WILDE by Oscar website coming soon…

Exclusively available to shop in-store at all Oscar Oscar Salon locations.

A luxurious line of haircare innovatively designed to revitalise, transform hair, and protect your hair from the harsh Australian environment.

The perfect blend of nature and science.

In the years spent taming millions of tresses, celebrity stylist and twice Australian Hairdresser of the Year, Oscar Cullinan discovered that thanks to our uniquely harsh environment, Australian hair needs more love and care than its international sisters.

This led him to create WILDE – innovatively designed to revitalise and transform hair.

With an exquisite blend of high quality, sustainable Australian native ingredients and centred around the potent reparative hemp oils grown on his farm in the lush foothills of Byron Bay, it’s time to experience vibrant, healthy and truly WILDE locks.

By adding the power of modern science to the organic strength of nature, these treatments will deliver incredible results. Wilde is an ode to Nature + Nurture. No longer do we need to make that choice, with responsibly manufactured and sourced ingredients, we will deliver a brand every single one of you can be proud to call your own.

Australian Made

100% Vegan


Sustainably sourced

High quality, native botanical ingredients

Free from ugly stuff

Introducing our replenishing hair treatments:

Moisture Restore Masque

Bursting with antioxidant-rich Kakadu Plum and fatty-acid Hemp Seed Oil, this nourishing concentrate is the perfect blend of restorative ingredients that give your ultimate moisture, gloss, and vitality.

Protein Revivial Masque

Infused with protein-rich Wattle Seed and rejuvenating Hemp Seed Oil, this deep treatment supports the return of your hair’s elasticity and strength, helping to leave your locks nourished, smooth, and glossy.

Moisture Revive Oil

Our latest addition to the WILDE family. Smooth moisture-starved, flyaway hair with this lightweight, ultra-hydrating oil. Infused with antimicrobial Lemon Myrtle and rejuvenating Hemp Seed oil, this nourishing serum helps to protect and repair your hair, leaving it feeling silky-smooth and revitalised.

Our beautiful hair products are created with key native Australian botanicals that are super nourishing for your hair.

Hemp Seed Oil

Hemp seed oil is a key ingredient throughout all our products. This supercharged ingredient benefits your hair in so many ways including to build up collagen and elastin, which are essential to hair strength and scalp health.


This protein rich native flower contains high levels of amino acids to help repair and promote youthful hair.

Kakadu Plum

Bursting with antioxidants, this native super performer is used to help repair vitality to damaged hair.

We are proud to introduce WILDE to the world with an amazing debut by becoming a 2021 Australian Hair Industry Awards finalist for the product awards.

By adding the power of modern science to the organic strength of nature, these products deliver incredible results.

Available exclusively in all Oscar Oscar Salons.




Visit Oscar Oscar Salons for our expert styling & answers to your hair concerns.

Book your appointment here