Finally, there is a styler which takes the guilt out of heat stying! The new innovative ghd platinum styler uses safer-for-hair heat that delivers ultimate styling results from roots to ends! Intelligent tri-zone technology dispels the myth of 'higher the heat, straighter the hair', as the real secret is to maintain the optimum styling temperature at all times!
Developed by ghd scientists, the ghd platinum uses three sensors in each plate, ensuring the optimum temperature for styling hair is consistently maintained across the entire plate during styling. These sensors ensure there is no sudden surge or drop in temperature – both of which can be detrimental to hair health and styling results.
Dr Tim Moore, Chief Technology Officer at ghd’s Research and Development Facility in Cambridge, UK explains:
“With tri-zone technology you’re styling with a consistent temperature of 185°C from root to tip, which is the optimal temperature for styling hair. When you style at temperatures that are too high you start to damage the hair, resulting in more breakage and loss of colour.”
Styling with the ghd platinum is proven to be kinder to your hair colour† as well as reducing hair breakage by over 50%* and increasing shine by 20%**.
The days of having to compromise hair health for style are over. With the introduction of the innovative ghd platinum, you can achieve stylish and healthy-looking hair without causing any long-term hair damage, all in one stroke!
The new ghd platinum styler is now available for purchase at all Oscar Oscar Salon locations.
Results based on tri-zone technology:
*vs a styler working at 230°C **vs untreated hair
† 2x more colour integrity vs a styler working at 230°