Melbourne is lovingly referred to as the Australian fashion capitol by many, but ask any fashion forward local and they can tell you that each pocket is identifiable by it's own fashion vibe, trends and celebrity inspired style.
Experts in their own ‘burbs’ and all things hair are Oscar Oscar Salon Partners Jacky Chan (from St Kilda) and Nathan Armagnacq (Chadstone). We talked with both about the unique trends and fashion identifiers in their individual precincts.
Nathan Armagnacq from Chadstone (left), Jacky Chan from St Kilda (right).
How would you describe Melbourne style specific to the suburbs you operate in and cater to?
Jacky: St Kilda has such an eclectic vibe about it; think bohemian luxe with a rock edge. It’s a melting pot of people from different walks of life, cultures and backgrounds that reflects strongly in the work we produce in salon.
Nathan: Chadstone pulls customers from all over Melbourne so the fashion styles we see here are varied, everything from luxe Mums to mega hipsters! We do see a lot of long hair at Chaddy, which we love. We produce a lot of ‘done but undone’ styling with an edge of European glamour, also soft silhouettes and seamless blended hair colour.
How would you describe your individual in-salon vibe - Chadstone compared to St Kilda?
Jacky: Because our St Kilda salon is located near the beach, plus being such an iconic holiday destination, it definitely has a more relaxed and chilled vibe about it.
Nathan: The vibe at Chadstone is busy but always fun and light! Our premium salon fit out provides our guests with that CBD city salon feel but with the convenience of being located in a major shopping centre. The St Kilda salon is very cool like a London high street salon. It’s on vibrant Acland St where you can see the trams running alongside cafes, boutiques and the beach.
What were the most requested celebrity inspired styles for 2014 in your Salon?
Jacky: Definitely Rose Byrne…the "it" length!
Nathan: Kim Kardashian was a popular request with our younger guests in 2014. Olivia Wilde and Lara Bingle have also been guest favourites!
Style icons Rose Byrne (left) and Kim Kardashian (right).
What are your predictions for 2015 styling trends?
Jacky: Undone styles either up or down are my prediction. Not to be mistaken with the natural looks seen in 2014. Think more disheveled, wind blown and slept on.
Nathan: My predictions for 2015 is a return to texture and wide volume. Not height but width!
What is one hair product you never leave home without?
Jacky: Our exclusive Shu Uemura Texture Wave. It’s a dry workable spray that helps to create buildable grip and a fuller end result.
Nathan: The Shu Uemura Volume Maker brush is a must have. It gives ultimate volume in a handy mini stick.
Shu Uemura Volume Maker brush (left) and Shu Uemura Texture Wave (right).
For new season styling advise and bookings contact:
Oscar Oscar St Kilda: 162 Acland St, St Kilda. Ph: (03) 8609 6455
Oscar Oscar Chadstone: Shop B192, Chadstone Shopping Centre. Ph: (03) 9568 0844
or visit www.oscaroscar.com.au/locations for more salon locations