Oscar Oscar Salons are excited to support the launch of the first youth activator for hair from Kérastase Paris, Densifique Sérum Jeunesse.
Kérastase Paris - the world’s leading hair and scalp care experts, developed Densifique Sérum Jeunesse to combat the effects of time on hair quality, restoring hair youth and vitality, with visible results in 30 days.*
Oscar Cullinan, Founder and Director of Oscar Oscar Salons, knows that helping guests feel fresh, vibrant and above all youthful, is a integral part of offering a world class luxury guest experience.
“A lot of people don't realise that hair, like skin, ages. Signs of ageing hair can include uneven colouring (greying), a lack of shine, brittle strands, rough texture, and just unmanageable hair in general. However, the effects of ageing can be delayed, and now with Kérastase’s new product, we can do just this,” explains Oscar.
Leading Australian clinical and research dermatologist and foremost expert in age related disorders of the scalp, Professor Rodney Sinclair, acknowledges the importance of Kérastase developing Densifique Sérum Jeunesse.
“The idea of a simple serum that is applied to the scalp to address the two key concerns people have with ageing hair (hair loss and discoloration) is a major step forward,” says Sinclair.
In Australia, 60% of women experience greying**, and even after meticulously colouring hair to conceal the greys, degradation in hair quality can be seen and felt.
The Densifique Sérum Jeunesse formula contains the most powerful antioxidant complex, to help amplify hair density, restore shine, strength and suppleness.
Kerastase’s Densifique Sérum Jeunesse is applied to clean, towel dried hair, from the mid lengths to the ends and directly on the scalp before styling as desired. Its weightless texture immediately melts into the hair, leaving behind a delicate, 'woody floral' scent - the signature of the Densifique range.
The Densifique Sérum Jeunesse is the newest addition to Kerastase's Densifique Absolu Collection, which includes a bodifying bath, regenerating masque, a thickening treatment mousse and intense densifing in-salon ritual.
Densifique Sérum Jeunesse is now available at all Oscar Oscar Salons.
*Self evaluation. 125 women. Daily use for 30 days.
** TNS Hair Colourant Usage. Attitudes and Segmentation Study, July 2013.