Aveda wheat blonde

Brand History

Aveda is a leader in botanical beauty and professional haircare. Steeped in Ayurvedic philosophy, the ancient Indian art of healing, Aveda provides high performance, plant-based products that are better for guests and the planet. Pioneering innovative botanical technologies and drawing inspiration from the principles of green science, Aveda is at the forefront of environmental sustainability and sets new benchmarks in the world of beauty.

Since 1999, Aveda's annual Earth Month campaign, held each April, has raised more than $26 million globally to support environmental projects and the company is the first beauty brand in the world to manufacture with 100 per cent wind power.

Aveda encapsulates holistic living and wellbeing and upon visiting an Aveda salon, guests will enjoy sensory rituals, promoting natural beauty and balance.